Griffin, GA, December 31, 2009:  Bradley Kirkland, President of Stone Soup Technology (SST), has hired Melanie Feltman as director of the company’s sales and marketing department.  Feltman brings with her a wealth of experience in consultative sales and will work with all potential and current clients in their online strategy development. Read the rest of this entry »

The Stone Soup Team would like to wish all of our clients a very happy New Year! As we get prepared for a very exciting 2010, some of our team members will be getting refreshed by taking some time off. If your project is currently in development you should have already been notified of any schedules that affect your project development timeline. Our sales office will close at 2pm on New Year’s Eve and will reopen at 9am on Monday, January 4. Read the rest of this entry »

Over the last several weeks we’ve been studying various medical web designs including family physicians, ob/gyn, plastic surgeons, orthopaedics, and  more. One of the most remarkable things we’ve found is the lack of concern for usability in the design. Website usability can be defined as the measure of how usable a website is. By usable, we mean, how easily visitors are able to find what they are seeking or perform the tasks they’re wishing to do. Usability is the most important factor in ROI. It’s not aesthetics or fancy copy. Usability is what most directly impacts the bottom line.  Read the rest of this entry »